About ZovelaWe built Zovela because your market should start with you, not with someone else's front door.

Zovela gives real estate agents their own AI Real Estate Portal, powered by Dorothy: real estate AI your buyers and sellers actually use, branded to you. It knows your market, remembers the people who use it, and we keep it in front of your market, without replacing a single tool you already have.

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We came from the hardest part of real estate marketing, and learned the lesson the expensive way.

Before Zovela, our team built and ran a real estate marketing platform used by hundreds of agents across more than thirty states. We managed millions in real estate ad spend, generated hundreds of thousands of buyer and seller inquiries, and eventually the whole thing was acquired by a private equity firm. Real estate is what we do. Not solar, not ecommerce.

We got very good at one thing: helping agents chase strangers at scale.

And the longer we did it, the clearer one pattern got. The consumer's first real estate conversation almost never started with the agent. It started somewhere else. A portal. A search. Lately, an AI. By the time anyone reached out, the most important part, deciding who to trust, had already happened somewhere the agent did not own and could not see.

We were spending fortunes meeting people at the most expensive, most crowded moment, after the door they walked through belonged to someone else.

So we built the other thing. Not a better way to chase strangers. A front door of your own, that your market starts at, that you actually own.

Twenty years in real estate marketing

We are not telling you the front door matters because we read it in a coaching manual. We are telling you because we watched, across hundreds of agents, where the business actually came from and where it actually leaked.

It leaked at the start.

Whoever the consumer started with shaped everything after. The agents who did best were not the ones who bought the most leads. They were the ones their market thought of first, because they were the place people started and came back to.

The problem was never that agents did not know this.

The problem was that being that place, every day, by hand, is a full-time job on top of a full-time job. So it stops the moment production gets busy. We built Zovela so it does not stop.

Zovela is a consumer-facing AI Real Estate Portal, branded to you and powered by Dorothy.

Your buyers and sellers come to it the way they would go to a portal, except this one has your name on it, knows your market, and answers like the local expert you already are. Three panels: Dorothy, the homes, and a map that moves with the conversation.

Leads are upside. When someone raises their hand, Dorothy surfaces them. We promise the work, running, where you can see it, not a number.

We are not trying to replace your business.

Zovela is built to add the front door you are missing, not to replace the tools that already work.

Not a lead vendor.

Lead vendors sell shared strangers at the most expensive moment. We give you a front door your own market starts at.

Not a CRM, MLS, or website replacement.

IDX-optional. It feeds your tools. Nothing to migrate.

Not a generic agency.

Real estate is what we do. Not solar, not dentists, not ecommerce.

Not a platform you have to learn.

Dorothy keeps running without you operating it every day. The briefing comes to you.

Dorothy is the front door your market uses, not a feature hiding inside a dashboard.

When agents hear 'AI assistant,' they picture a chat box that waits for a prompt. Dorothy is the opposite. She is the consumer-facing AI your buyers and sellers actually talk to, and she runs on a schedule, whether or not you log in. She answers your market, remembers the people who use your door, and surfaces the people who show enough intent to be worth your attention. She is not here to make you less important. The relationship, the advice, the negotiation, the close, that is still you. Dorothy handles the part that breaks first when you get busy: being present and useful before anyone is ready to talk.

Local Pulse: Replaces the old-school monthly mailer with a modern local market brief, then gets it in front of the people most likely to remember, refer, and choose you.
Targeted campaigns: Keep you visible to past clients, referral sources, neighbors, and your local audience.
Conversations: Starts real conversations when people engage. Not a form. A conversation.
Marketing images: Generates real estate marketing images with your branding, market, and campaign context already loaded.
Weekly briefings: See what Dorothy did, what people clicked, which conversations started, and what is worth watching next.

SCREENSHOT: Zovela Dorothy AI portal showing a branded three-panel layout: left panel Dorothy chat answering a buyer question about neighborhoods, center panel showing matching home cards, right panel map view. Clean product UI, warm brand tones, professional.

Product UI screenshot, warm brand tones, clean layout, professional data display

Alt: Dorothy AI portal: three-panel chat, homes, and map interface

Built by a team that only does real estate, and built the front door it wished agents had.

The team behind Zovela has spent more than twenty years building real estate marketing campaigns. Hundreds of agents. More than thirty states. Millions in managed ad spend. Landing-page conversion rates 3 to 4 times the industry average. A real estate marketing platform built, scaled, and acquired by a private equity firm, with operations across multiple brands and hundreds of customers.

Every playbook we built was built for real estate buyers and sellers specifically, two very different animals in intent, timeline, and behavior. What we learned across all of it was the same: the strategy was never the hard part. The execution was the part that broke. Zovela exists because a team with that much real estate marketing scar tissue should be able to build something better than a pile of disconnected tools, and because the manual version does not scale.

The person behind Zovela did not come to real estate marketing from software. He came to it from the front lines. He got his real estate license in the late 1990s and, at a time when almost no agents had a website, built his own lead-capture sites and was generating real estate leads online before Google Ads even existed. He was recruited by one of the top-producing agents in the country to run lead generation and manage a small sales team, earned a broker's license in the mid-2000s, and joined a top 1% real estate team to run their marketing.

That turned into a coaching community that taught agents how to build niche lead-capture sites, run search-intent ads, and actually convert cold online leads, and it scaled fast at an accessible monthly price. From there it became a done-for-you service building those systems for agents, and then a purpose-built software platform. The platform grew past $3M in annual recurring revenue and was acquired by a private equity firm, where he stayed on as VP of Lead Generation and built a lead-generation division from the ground up.

After the acquisition ran its course, he spent the next stretch head-down in applied AI, learning to build with it and assembling the systems that now power Zovela. Zovela is the whole arc, compounded: more than two decades of real estate lead generation, the hard-won conversion playbook, and an AI engine that finally does the follow-up work no human can. Not solar. Not ecommerce. Real estate.

The track record behind Zovela.

The numbers and testimonials below come from prior real estate marketing platforms built and operated by the Zovela founding team.

Five-star reviews: 277+
Customer satisfaction rate: 96.36%
Of customers renewed after their initial term: 100%
Lead-capture rate vs. 2-3% industry average: 21.6%
Landing-page conversion vs. industry average: 3-4x
ARR at time of acquisition: $3M+

What agents said about working with our team

“I was apprehensive because there are so many scammers out there but you resonated with me and I believed you. Your support has been great... approachable and supportive.”

“If they were outside my market I would recommend it.

Inside my market I'd rather keep it to myself.”

“The system is very user friendly and is well worth every penny.

We have nothing but rave reviews from our leads as well.”

Results from agents using our founder's lead generation systems (2009-2021). Same methodology, same founder, now enhanced with AI. Individual results vary; these are not Zovela users.

What We Believe

The principles behind every decision we make building Zovela.

Your market should start with you.

When a buyer or seller has a question, the door they start at shapes who they trust. That door should be yours, not someone else's.

You should own the relationship, not rent access to it.

The portals and the generic AIs own the door and rent you access. A front door of your own keeps the relationship, and the equity, with you.

Marketing should create activity you can see.

If it is running, you should be able to tell, at every stage, not just when a deal closes.

AI should make you more present, not less human.

Dorothy keeps you in front of your market so that when the moment comes, you are already the one they know. The relationship is still yours.

The best system is the one that keeps running when you get busy.

A marketing commitment that dies in March is not a system. It is a hobby with a subscription.

Real estate is local.

Every market is different. Your portal is built for yours, not a generic template.

Useful, direct, and allergic to marketing theater.

We built Zovela for agents who want real estate AI their market actually uses, not another webinar with a countdown timer and a man in a vest promising to "revolutionize the future of real estate."

Dorothy answers your market. Remembers the people who come back. Keeps your door in front of them. Shows you the work. That is the product.

If that sounds less glamorous than the vest guy, good. We are trying to build something agents actually use, which, in our experience, requires it to actually work. For qualified agents ready to scale with dedicated campaigns, there is Managed Lead Generation. For teams with custom workflow needs, there is Custom AI Implementation.

If it does not keep you remembered, create activity, or start a useful conversation, it does not ship.

PHOTO: Real estate marketing workspace, organized desk with monitor showing analytics dashboard, warm natural light, professional but not staged, no people in frame

Warm editorial, professional workspace, natural light, shallow depth of field

Alt: Real estate marketing workspace showing digital strategy in action

See if your market is open.

Zovela gives you a front door your market actually uses, with your name on it, live within one business day. Check availability in your market, or take the free Marketing Scorecard and see where your market is starting instead of you.

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$197/mo flat. No contract. No payment collected during the availability check.